I know I’m not telling you anything you don’t know, and Product A is a work-in-progress in terms of sales and pricing, but you could never scale Product A to hundreds or thousands of customers if you have to do as much hand-holding as has been required for recent customers. This seems to indicate that the pricing scheme is not simple enough. – sp
I am working with the CEO of iENGINEERING (Washington, DC) to prepare and lunch iManuscript as an end-to-end online digital and Print-on-Demand (POD) publishing service available to commercial and nonprofit publishers and distributors.
iManuscript is a digital rights management solution integrated with Adobe Content Server. iManuscript can secure and deliver in both PDF and ePUB file formats, making digital publications available worldwide with support for all popular media platforms. With iManuscript, customers retain control over the complete flow of information, right down to how and when the files can be viewed, individual device access, and copy and print permissions. For those customers wanting hard copy, iManuscript provides complete black-and-white and color POD capabilities in any binding format, any page length. iManuscript also provides a fully customizable online bookstore if the customer does not already have an e-commerce platform.
The scope of my work includes:
- Prototyping and testing the service end-to-end
- Fine-tuning the website content
- Developing the necessary marketing collateral materials
- Setting up Microsoft Dynamics CRM as the primary sales management system
- Building a prospect database
- Launching a targeted marketing and sales campaign to find and close on high-value prospects
We expect to be generating iManuscript customers by the end of the year.
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