LinkedIn posts (writing)

Particular Arts / literature Writing a writer writes in general: I write to discover what I know. O’Connor | automation: Babel Generator | buy/sell: storiad | collaboration: mixedink, The Writing Squad | content-as-a-service: Structured Information | contests: write a novel in a month |diaries: Grownups Read Things They Wrote as Kids > Radio | editing: scribendi | freelance: contently | LinkedIn: The Power of LinkedIn Posts sp | query letters | software tools: scrivener | teaching kids to write: boomwriter, 826valencia | whitepapers: template | word/character count: Text Mechanic, Word Count Tools grammar & references: citing sources: endnote, www.noodletools.com/quickcite | Common English Errors: www.wsu.edu/~brians/errors/index.html | Guide to Grammar & Writing: http://grammar.ccc.commnet.edu/grammar | Presentation Tips: http://wps.ablongman.com/ab_public_speaking_2 | Press Release Guide: www.press-release-writing.com quotes: The hardest part of writing is the first word. sp |Bartlett's Quotations: www.bartleby.com/100 | Brainy Quote: www.brainyquote.com style guides: Citation Styles: www.bedfordstmartins.com/online/citex.html | Economist Style Guide: www.economist.com/research/StyleGuide | Elements of Style: www.bartleby.com/141/index.html | skills: 15 Online Resources to Upgrade Your Writing Skills Crosby  vocabulary : Can improving your vocabulary improve your life? (a) formulate your ideas better; (b) write better papers, emails and business letters; (c) speak more precisely and persuasively; (d) comprehend more of what you read; (e) read faster because you comprehend better; (f) get better grades in school; (g) score higher on tests like the SAT, GRE, LSAT and GMAT; (h) perform better at job interviews and conferences; (i) sell yourself, your services, and your products better; (j) be more effective and successful at your job voice recognition: iPhone: siri | nuance blogs, books, movies, portals: A Moveable Feast Hemingway | On the Boulevard sp | screen writing: Barton Fink Coen | The Elements of Style Strunk | writers: Mr. Gwyn | Writer’s Digest | Writing a Winning Book Proposal

Monetizing MOOCs

by scott pickard

My neighbor is a professor in computer science and he is developing a new Massive Online Open Course (MOOC) and I’m going to meet with him to find out what kind of ePUBS and/or POD documents he wants to offer students. The crazy thing about these Coursera courses is they get sometimes over 30,000 students worldwide that register for just one course. Take a look at the universities and other organizations that are jumping on this bandwagon: https://www.coursera.org/about/partners

Here’s a link to a course in “cloud computing concepts”: https://www.coursera.org/course/cloudcomputing.  The course is free but you can earn a “Verified Certificate” which is part of a series of courses in cloud computing. It says that no textbook is required.

I think some of these instructors wouldn’t mind giving the global student the option of downloading some ePUBS and/or Print-on-Demand (POD) class notes and/or textbook. Many students still like to have a hard copy of something which they can carry around and annotate and doodle on.

Profitability Monetization ad networks: widgetbucks | games & social networks: www.appssavvy.com, www.mochimedia.com, upsight, playjam | mobile apps inner-active | Monetization-as-a-Service (MaaSTM): playspan | platform optimize: monetate| social networks: www.appssavvy.com | tv: deliveryagent | user-generated content | video: auditude, www.extend.com, www.freewheel.tv, realgravity E-Mail | Apps | Blogs | Currency | Digital

monetize MOOCs with print-on-demand

The exciting thing about this is that each course can attract anywhere from 5,000 to 50,000 students or more to register from across the world, and this is only going to grow as more and more hiring corporations value “skills verification” which can very cost-effectively be obtained via these MOOCs. The number of registered students is driven by the brand name of the professor and the demand for the particular topic. Clearly any topic that adds to a student’s “verified skills,” builds credits toward a degree, and ultimately leads to a good-paying job will be in high demand. Since the student is already able to take the course for free, the marginal cost to pay a modest amount for some E and/or POD publications is something many students would opt in for (i.e., pay for). So you have this massive captive market of students for each course, and right now it looks like there’s really no cloud-based platform for them to get course-related materials.

The “Verified Certificate” is one way they (Coursera and partner institutions) monetize the course. The cloud computing concept certificate is $49. Downloaded E and/or POD course materials would be a second way of monetizing.

Another interesting development is the “Amazon Campus” just announced: http://www.amazon.com/gp/campus/info.

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Building brand with enterprise video

TubeMogul offers the brand impact and scale of television with the targeting and measurement of digital with their enterprise video advertising platform.

Advertising and Promotion Brand Identity and Loyalty I want something that’s always pretty good and never awful. Is your brand culturally relevant? Is it gaining or losing traction? What systems are in place to gain real-time insight into your brand positioning and strength?  What strategies are employed to lock-in brand loyalty?  What would be required to persuade users of competitive products to switch? What does the company do to insure a consistent corporate image? (a) marketing; (b) advertising; (c) sales; (d)products in general: build a loyalty program: punchtab small business | celebrity endorsement | clout | conferences: brandcampu | consultants: added-value | conversion and retention: Loyalty Lab, www.webloyalty.com | coolhunting | countries: Poland | customer engagement at point-of-experience: NICE | customer reviews: powerreviews, yelp | enterprise social media: www.awarenessnetworks.com | interactive customer collaboration: www.thinkpassenger.com | localized online marketing: balihoo, netsertive | logos: logogarden, logoworks | luxury accessories: marc jacobs | match content to brands: www.musicmakesitbetter.com, skyword | mobile phones: cellfire  | personal: brandyourself | physician engagement: medikly | protection: markmonitor | QR codes: visualead | real-time buzz: datarank | relationship building: www.closerlook.com | social media monitoring: attentio | social engagement: 500friends, pluck | strategy | subscribers: ordergroove | video: TubeMogul  search private label: debit cards: www.mavericknetworksolutions.com, wines: www.wineryexchange.com books: BrandSimple Adamson | Buyology Lindstrom | Likeonomics Bhargava | Logobook Houplain Video | Balance | Location | Optimized | Big Data | Ads | Customer | Design

Animoto

I have had good luck with using Animoto as my basic online platform for creating videos.  Animoto is a tool that anyone can learn to use in 30 minutes.  It is a good balance between being too simple at one end of the spectrum; and way too complex at the other end that will require hundreds of hours of training and trial and error, and unless you are a professional you’ll never use one tenth of the features.  In Animoto it’s very easy to upload videos, pictures, and music; or, you can use Animoto’s extensive library of music which is already pre-approved in terms of licensing.  One of Animoto’s claims to fame is that it has already designed 40 templates for just about any look-and-feel and message you want to convey: business, artistic, vacation, holiday, kids, family, friends…. you name it!  It has a very easy, intuitive dashboard for organizing video clips, editing each clip, and timing the synchronization of video and music.  When you’ve fine-tuned your video and it’s ready for prime time, you  have a choice of formats including high-definition.  The videos are sharp, colorful, and dynamic.  On your own professional or personal web site, you can post a link to the video, embed the video, or share it easily to YouTube or Facebook.  I have recommended Animoto to many people and I personally am sticking with it because it is a cloud-based system and I know it is only going to get better.

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